Finding the right counterpart
A search across borders rarely fails for lack of companies. It fails because a list of names says nothing about which of them is genuinely active in the area you need, and which will answer an approach from abroad at all.
We start from what the cooperation is actually supposed to achieve, work out what kind of counterpart that implies, then identify candidates and approach them. Before an introduction is made we check that a candidate is an operating business and genuinely interested — an introduction that wastes both sides' time is worse than none.
- Defining the counterpart profile from the commercial aim
- Identifying and approaching candidates in the other market
- Confirming a candidate is active and genuinely interested
- Making the introduction and staying in the conversation after it
